Senior Digital Marketing Executive

Make a Real Difference in a Child's Life 

At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.

As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.

What You'll Be Doing as the Senior Digital Loyalty Executive 

• Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey

• Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases

• Provide technical support for stakeholders using our email marketing platforms

• Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income

• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing

This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.

What We're Looking For 

We're looking for a Senior Digital Loyalty Executive who has:

• Email marketing and fundraising experience with a track-record of success

• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey

• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.

• Experience of using customer/supporter and market data to inform ideas and strategic plans

• An understanding and knowledge of digital marketing and how this can support acquisition and growth.
• Excellent written, communication and interpersonal skills

You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.

For Fostering & Adoption services, we have the use of transcription tool  Beam Notes

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Workplace Offer: What it means for you

• The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
• Service related sick pay from day 1
• Cycle2work scheme
• Interest free season ticket loans
• 20% discount at Barnardo's stores
• Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
• Free access to round the clock employee assistance program for advice and support
• Access to Barnardo's Learning and Development offer

*T&C's apply based on contract

• Reference number:23950
• Job Title:Senior Digital Marketing Executive
• Location:Workplace offer: Hybrid working, Barnardo's hub/office or home address based in the UK
• Contract type:Permanent
• Hours:36.25
• Salary:£30,122 - £35,040
• Closing Date:2 November 2026
• Interview Date:TBC