Senior CRM Manager

Senior CRM Manager

Circa £60k

Greater Manchester

Hybrid (3 days onsite & 2 remote)

Forward Role are partnering with a B2B business to recruit a Senior CRM Manager to lead a major transformation of its CRM and campaign marketing function.

With investment in HubSpot and huge scope to improve how the business engages its customers, this is a fantastic opportunity to take ownership, introduce best practice and make a real commercial impact.

The role:

• Own the CRM, lifecycle marketing and campaign strategy.
• Lead the move from transactional emails to targeted, personalised, multi-channel campaigns.
• Take ownership of HubSpot, developing automation, segmentation and customer journeys.
• Build a proactive campaign calendar across acquisition, retention, cross-sell and reactivation.
• Drive supplier and partner campaigns to support commercial growth.
• Manage and develop the CRM team.

What they're looking for:

• Strong B2B CRM and marketing automation experience.
• Advanced HubSpot expertise.
• Experience developing integrated campaigns and lifecycle journeys.
• A commercially minded marketer who combines strategic thinking with hands-on delivery.
• Someone who can challenge the status quo, bring fresh ideas and build best practice.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.