Paid Social Manager

PAID SOCIAL MANAGER

• Salary up to £45k-£52k DOE
• Based in Cheshire
• Hybrid working - 4 days onsite, Fridays working from home
• Opportunity to lead Paid Social activity within a growing fashion and retail business

ABOUT THE CLIENT

We're working with a growing fashion and eCommerce brand in Cheshire that's looking for a creative and commercially minded Paid Social Manager to take its digital advertising to the next level. This is a great opportunity to take ownership of exciting campaigns, bring fresh ideas to the table and play a key role in driving the brand's online growth. You'll combine creative thinking with a data-driven approach, developing engaging campaigns, analysing performance and finding new ways to attract customers, increase conversions and deliver measurable results.

THE BENEFITS

• Salary up to £52k depending on experience
• Hybrid working with Fridays from home
• Opportunity to take ownership of Paid Social campaigns
• Work on creative, performance-focused campaigns within fashion and eCommerce
• Scope to test new ideas and influence Paid Social performance

THE PAID SOCIAL MANAGER ROLE

As Paid Social Manager, you'll take responsibility for planning, launching and optimising paid social campaigns that support brand awareness, customer acquisition and eCommerce revenue.

You'll combine creative thinking with a data-driven approach, ensuring campaigns engage the right audiences while delivering measurable commercial results.

Key responsibilities include:

• Plan, manage and optimise Paid Social campaigns across Meta, including Facebook and Instagram
• Develop strategies to increase customer acquisition, conversions and revenue
• Manage campaign budgets and optimise performance against ROAS and CPA targets
• Work with creative and content teams to develop engaging, conversion-focused advertising
• Conduct audience research, segmentation and retargeting to improve performance
• Test different creatives, messaging and audience strategies through structured A/B testing
• Monitor performance through Meta Ads Manager and analytics platforms
• Identify new opportunities across emerging paid social channels such as TikTok
• Deliver regular campaign reports, highlighting results, insights and recommendations

PAID SOCIAL MANAGER ESSENTIAL SKILLS

• Proven experience managing Paid Social campaigns, ideally within fashion, retail or eCommerce
• Strong hands-on experience with Meta Ads Manager
• Good understanding of paid social campaign structures, targeting and optimisation
• Experience managing budgets and delivering performance against ROAS, CPA and conversion targets
• Strong understanding of creative testing, audience segmentation and retargeting
• Confident analysing campaign performance and using data to shape strategy
• Experience with TikTok Ads would be beneficial
• Creative mindset with the ability to balance brand engagement and commercial performance
• Strong communication skills and the confidence to collaborate with wider marketing teams

TO BE CONSIDERED

Please either apply through this advert or email me directly via