Senior Digital PR Manager

Salary: £43k+ DOE

Location: At least 2 days in the office in Maidstone, Kent.

WHAT WE DO AT REFLECT DIGITAL?

Reflect Digital is the digital marketing agency your customers will thank you for hiring.

Putting our clients’ customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.

We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customer’s journeys, drivers and motivations is needed if you want to deliver exponential growth.

Since we were founded in 2011, we’ve received many awards and recognitions, including BIMA Agency Of The Year 2024, Campaign's 3rd Best Place to Work in 2025, Employer of the Year, and Best Integrated Campaign (Large) 2024 with Brakes, among others demonstrating both our commitment to our team and delivering truly strategic campaigns for our clients.

About the Role

Are you an ambitious Digital PR professional with a knack for strategy, mentorship, and delivering standout results?

We’re looking for a Senior Digital PR Manager to play a central role in driving client satisfaction, agency growth, and campaign excellence across our Digital PR department. Working alongside our Head of Digital PR and Growth Managers, you’ll lead client retainers, build efficient team processes, and mentor junior team members - all while applying our unique, behavioural science-led approach.

If you thrive on building deep client partnerships, crafting link-worthy campaign strategies, and guiding a passionate team to excel, we’d love to hear from you.

What You’ll Be Doing

Team Support & Mentorship

• Coach and develop talent: Mentor Digital PR Executives, helping them sharpen both their technical PR expertise and essential soft skills.

• Knowledge sharing: Lead internal training, share industry insights with the wider agency, and run collaborative problem-solving and ideation sessions.

• Cross-discipline collaboration: Partner seamlessly with SEO, Creative, Paid Media, CX, and Content teams to deliver integrated, multi-channel solutions.

• Process optimisation: Help establish new templates, best-practice guidelines, and workflows to improve efficiency and work quality across the department.

• New business support: Contribute to pitch materials, compile data projections, and present alongside senior leaders in client pitches.

Client Servicing & Strategic Growth

• Be a trusted partner: Build long-lasting relationships by acting as an extension of our clients' teams, deeply understanding their business goals and industry challenges.

• Lead client communication: Plan and run regular status calls, client meetings, and Quarterly Business Planning (QBP) sessions.

• Campaign & budget ownership: Oversee client roadmaps, retainer delivery, project timelines, and overall campaign budgets to ensure maximum profitability and client satisfaction.

• Identify growth opportunities: Spot organic upselling and cross-selling opportunities that deliver extra value to clients and support agency retention targets.

Raising the Bar on Quality & Campaign Execution

• Behavioural PR strategy: Design and execute Digital PR strategies using our behavioural science framework to earn top-tier links, boost search visibility, and enhance brand reputation.

• Strong media relations: Cultivate strong relationships with key journalists, editors, bloggers, and influencers, while helping junior team members build their own networks.

• Quality assurance: QA all Executive output—from press releases, pitch angles, and sales decks to monthly reports—ensuring every piece of work hits Reflect Digital’s high standards.

• Data-driven optimization: Use audience targeting frameworks, AI insights, and media tracking tools to refine strategies, troubleshoot performance challenges, and maximise ROI.

• Reporting & insights: Produce clear monthly reports, performance decks, and actionable insights that demonstrate clear campaign impact against client KPIs.

• Creative ideation & innovation: Lead brainstorming sessions for fresh campaign concepts and draft compelling award submissions to showcase our standout work.

Continuous Professional Development

• Industry leadership: Keep up with Digital PR, search, and media developments, sharing your perspective on industry shifts across internal and external channels.

• Thought leadership: Write industry case studies, contribute to agency thought leadership, and participate in external talks and conferences.

• Ongoing learning: Complete platform and skills training to continually sharpen your expertise.

What We’re Looking For

• Digital PR Mastery: Proven experience managing Digital PR strategies, securing high-tier media coverage, and leveraging data for link building.

• Client Champion: Exceptional communication skills with a track record of running client accounts, managing budgets, and building strong working relationships.

• Mentorship Mindset: A passion for coaching junior team members and fostering a collaborative, knowledge-sharing environment.

• Analytical & Creative Thinker: Ability to translate data and behavioural science principles into creative campaign concepts and strategic client roadmaps.

• Quality Obsessed: Strong attention to detail, pride in proofreading and QA, and a commitment to delivering best-in-class work.

• Problem Solver: Adaptable, proactive, and comfortable collaborating across disciplines (SEO, Paid Media, Design, CX) to achieve common goals.

What Success Looks Like in This Role

• Exceptional Campaigns: Delivering behavioural-led PR campaigns that achieve visibility, authority, and measurable growth for our clients.

• Thrilled Clients: High client retention, strong organic upselling, and trust-based partnerships built on clear communication and strategic value.

• Empowered Team: Executives feel supported, upskilled, and equipped with smooth processes and clear guidance.

• Cross-Department Integration: Seamless workflows between Digital PR, SEO, Content, Paid Media, and Behavioural teams that champion Reflect Digital’s unique USP.

Ready to Apply?

If you're ready to take the next step in your Digital PR career in a supportive agency that values work-life balance and creative excellence, we’d love to hear from you. Apply today with your CV and a brief summary of a successful campaign you’ve delivered!

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