Content Designer

Job summary

Job purpose

The role holder designs, evaluates and improves content across the full user journey. The role holder ensures content is clear, accessible and aligned with user needs, using evidence and research to inform decisions.

The role holder contributes to cross-government content standards and collaborates with internal teams and external stakeholders, supporting the delivery of better housing outcomes through effective digital engagement. The role holder is outcome-focused, aiming to enhance user experience and drive continuous improvement in content delivery.

The role consistently demonstrates and embeds the values and behaviours in daily work, contributing to a positive and inclusive culture.

Job function/Family

User-Centred Design : We plan, design, and conduct research activities that help teams get a deep understanding of user needs. We design the end-to-end service journey, and make sure they are easy to understand and interact with so a user can complete their goal with ease, and we deliver the policy intent. We ensure that our services are accessible and can be used by everyone.

Job description

Key accountabilities and responsibilities

• Lead the creation and improvement of digital content that meets user needs and aligns with organisational priorities.
• Apply agile methodologies to manage content projects efficiently in a fast-paced, iterative environment.
• Contribute to the development and application of content standards, style guides and design patterns.
• Support and mentor team members, fostering collaboration and continuous learning within the content community.
• Use data, research and user feedback to identify content issues and propose evidence-based solutions.
• Prototype content using appropriate techniques to test and refine ideas before implementation.
• Continuously evaluate and improve content based on performance metrics and user insights.
• Ensure content contributes to strategic outcomes by making complex information accessible and actionable.
• Build and maintain strong relationships with stakeholders, using evidence to influence decisions and gain consensus.
• Collaborate across government and internal teams to share best practices and align content strategies.

Person specification

Key skills, knowledge and experience

• Experience designing and publishing digital content using content management systems.
• Strong understanding of user-centred design principles and government accessibility standards.
• Proficient in using data and user research to inform content decisions and improvements.
• Knowledge of agile working practices and ability to apply them in content design projects.
• Familiarity with prototyping techniques and their application in content development.
• Experience contributing to content strategies, standards and improvement initiatives.
• Understanding of content lifecycle management and continuous improvement processes.

Benefits

Homes England is an executive non-departmental public body with its own terms and conditions, benefits and pension scheme. We are a government agency working in partnership with the private sector and want to employ and retain great people. In return we offer a range of excellent benefits, some of the key benefits include:

Holiday - Homes England offers all staff 33 days annual leave per year in addition to 8 statutory bank holidays.

Working Flexibly - At Homes England we have a strong culture of flexible working and encourage all employees to have a healthy work/life balance. We offer a wide range of potential working patterns, including part time, job share and compressed hours.

Health and Wellbeing - We offer health screening with Nuffield Proactive Health Clinics, a free Employee Assistance Programme which offers confidential support 24 hours a day, 7 days a week as well as access to Occupational Health.

Professional Development - At Homes England we are committed to your continued professional and personal development with learning as one of our core values. We pay for one job-related professional membership subscription per year for our employees.

We also offer an excellent range of family friendly benefits, for example, maternity, paternity, shared parental leave.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

To apply please follow the links to our careers page.

Security

Successful candidates must pass a disclosure and barring security check.

For more information on the role, please see the attached Job Description.

Successful applicants will be advised of the outcome of their application and interviews held as soon as practical after the closing date. Feedback will only be provided if you attend an interview or assessment. We would like to take this opportunity to thank you for your interest in this role and Homes England.

Please note – Homes England has a responsibility to ensure compliance with HMG Baseline Personnel Security Standard to address the potential problems of identity fraud, illegal working and deception generally. To ensure compliance we will carry out a pre-employment Personal Identity and Vetting Report through Experian to meet the standard and you will therefore be asked to provide certain information in order that the verification check can be carried out if you are successful in your application.

Homes England are an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates. We are proud to be an equal opportunities employer that values and respects the people who work for us. Our aim is to be an employer of choice, enabling everyone to reach their full potential.

Homes England is committed to protecting the privacy and security of your personal data. For further information please refer to our Privacy Notice which can be viewed here:

https://www.gov.uk/government/organisations/homes-england/about/personal-information-charter

Nationality requirements

Open to UK,