Marketing Analyst

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Job Reference twinkl/TP/661/1631

Apply for this job Number of Positions: 1 Contract Type: Full Time Salary: £45000 - £50000 Working Hours: 37.5 Location: Remote - UK Closing Date: 13/12/2026 Job Category: Growth Region / Division: Not Applicable Business Unit: Not Applicable

Job Introduction

Marketing Analyst

Location: Remote UK

Salary: £45,000 - £50,000 per annum

Contract: Permanent 

Hours: 37.5 hours (Core hours 10:00 am-2:00 pm Monday-Friday) 

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials that support learning from birth through to secondary education and beyond.

We believe every child deserves to feel loved, supported and inspired to learn. That’s why we’re passionate about creating engaging, high quality educational resources that make a genuine difference to teachers, schools and families across the globe.

Our library of over 1,000,000 teaching and learning resources has been created by experienced educators to support learning both inside and outside the classroom.

From planning and assessment tools to leadership and wellbeing resources, we help educators focus on what matters most….. inspiring learners.

We are looking for an experienced and technically minded Marketing Analyst to join our SEO team. This is a fantastic opportunity for an analyst to apply their skills to large scale, SEO first sites.

You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won't just be reporting numbers; you'll be using your technical skills to analyse large scale data, uncovering trends, opportunities, and the "why" behind our performance.

Key Responsibilities

• Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.

• Utilise Python (using libraries like Pandas/Polars, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.

• Own the design and maintenance of  dashboards and reports in tools like Google Data Studio or Tableau to monitor key SEO metrics.

• Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.

• Collaborate with the wider teams to provide data-driven recommendations.

• Design and run SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.

• Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.

Essential Skills & Experience:

• SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.

• Demonstrable Marketing analytics experience: a strong track record in marketing analytics, with a grasp of SEO, on-page/content, ranking factors, and how search engines crawl and index at scale.

• Analytical tooling: working knowledge of GA4, Google Search Console, and at least one enterprise crawler or SEO platform (e.g. Botify, Sitebulb, Ahrefs, Semrush).

• Python for data analysis: You have practical experience using Python for data manipulation and analysis.

• Data visualisation: experience building reporting in tools like Google Data Studio, Tableau, or Power BI.

• A strong analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer..

• Clear communication skills: You can articulate your findings and the story behind the data.

• A proactive attitude and a desire to learn and develop new skills.

Desirable Skills & Experience (Beneficial