SER Limited
Area Sales Manager
Area Sales Manager at SER Limited, based in Devizes, Wiltshire, paying £40,000 - £49,999 per annum. This is a permanent role.
- Pay
- £40,000 - £49,999 per annum
- Hours and contract
- Permanent · On site
- Location
- Devizes, Wiltshire
- Closing date
- Sector
- Business Development
- Forklift
13% below the typical rate for business development
Reference 5419276380
About the role
Area Sales Manager Materials Handling Location: Devizes Package: Circa GBP40,(Apply online only) + Commission + Company Car Hours: Full–Time (40 hours per week, Monday Friday) About the Role We are recruiting for an experienced Area Sales Manager to join a rapidly growing materials handling business. This is a field–based sales role covering the Southeast, with a strong focus on new business development, whilst also managing and growing an existing customer portfolio. Reporting to the National Hire & Sales Manager, you will be responsible for developing your territory, identifying new opportunities, building strong customer relationships, and taking sales from initial prospecting through to successful completion. This is a fantastic opportunity for an experienced materials handling sales professional who is commercially driven, enjoys winning new business, and wants to play a key role in the continued growth of the business. Key Responsibilities Develop new business opportunities across the assigned territoryVisit prospective customers and generate new sales opportunitiesManage and develop existing customer accountsIdentify opportunities to upsell and increase customer spendBuild and maintain strong, long–term customer relationshipsArrange and conduct customer meetings, presentations, and equipment demonstrationsProvide accurate quotations and proposalsNegotiate commercial terms and successfully close salesIdentify new markets, customers, and business opportunitiesGather market and competitor informationMaintain accurate records of sales activity and opportunities using the CRM systemAnalyse CRM activity and pipeline to identify further sales opportunitiesPlan and manage your territory effectively to maximise sales opportunitiesWork closely with internal teams to ensure a smooth sales process and high level of customer service About You Minimum 5 years experience in Materials Handling sales within the forklift industryProven track record in new business developmentStrong account management and customer development experienceExcellent relationship–building and communication skillsConfident customer–facing presentation and demonstration skillsExperience negotiating prices, handling objections, and closing salesStrong commercial awareness and understanding of the market and competitorsConsultative and solution–focused approach to salesNumerically competent with good attention to detailGood IT skills, including Microsoft Office, email, and CRM systemsExcellent organisational and time management skillsAble to plan and manage a sales territory effectivelySelf–motivated, driven, and comfortable working independentlyStrong work ethic with the energy and determination to develop new businessStable employment history and a genuine desire to build a long–term career What s on Offer Circa GBP40,(Apply online only) salary depending on experienceCompany carCompetitive commission structureCompany laptop and mobile phone24 days holiday + bank holidaysCompany pension schemeFull training and ongoing personal developmentOpportunity to progress within a growing businessSupportive, team–focused working environment Why Join? Join a rapidly growing materials handling business where you will have the opportunity to make a real impact on the continued growth of the Southeast region. This is a role for someone who enjoys being out in the market, building relationships, finding new opportunities, and ultimately winning business. The business is committed to investing in its people, providing the support and development needed to help you build a long–term career. If you are an experienced Materials Handling Sales professional with a strong background in new business development and are looking for your next opportunity, we d love to hear from you. Apply Now If you are interested in this position, please contact Alex Connolly on (phone number removed). SER–IN
Reference: 5419276380 · Posted 5 hours ago · Closes 30 Nov 2026 · Listed via SER Limited
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