Performance Marketing Manager – Sub-Saharan Africa

We are seeking a Performance Marketing Professional with over 5+ years of hands-on experience managing paid media campaigns across diverse markets. The ideal candidate will have a proven track record in user acquisition and performance optimization, preferably within the online betting or gaming industry.

This role requires a data-driven strategist who operates at the intersection of growth, data, and product, applying analytical rigor to deliver measurable business outcomes. The candidate will be responsible for driving paid user acquisition, ensuring data accuracy, and leveraging insights to enhance marketing performance across multiple Sub-Saharan African markets.

Key Responsibilities

Campaign Management & Execution

• Lead the creation, execution, and optimization of paid user acquisition campaigns for the brand across multiple African markets (Benin, Cameroon, DRC, Ghana, Sierra Leone, Nigeria, Malawi, Zambia, Rwanda, Kenya, Tanzania, Uganda).

• Manage budgets for all digital acquisition activities, ensuring efficient allocation of resources to maximize ROAS and achieve KPIs.

• Monitor and optimize campaigns based on regional nuances — including language preferences, cultural relevance, and platform-specific trends.

• Maintain and manage a digital marketing calendar to ensure alignment with company goals and local market priorities.

Data Analysis & Performance Optimization

• Analyze campaign performance and deliver actionable insights to improve acquisition efficiency and customer lifetime value.

• Conduct post-campaign analysis to measure success, inform future strategies, and drive sustainable growth and retention.

• Identify data integrity issues, attribution anomalies, and inconsistencies between reported metrics and actual business performance.

• Collaborate with BI, product, and tech teams to ensure data accuracy and transparency across all acquisition channels.

Cross-functional Collaboration

• Act as a bridge between BI, Product, and Marketing to ensure clarity, consistency, and trust in the data driving business decisions.

• Partner with cross-functional teams to improve tracking setups, data flow, and overall analytics framework.

• Build and maintain strong partnerships with advertising platforms and regional partners to unlock new opportunities and optimize media investment.

Strategic Growth & Market Insight

• Stay updated on industry trends, emerging platforms, and competitor activities to maintain a competitive edge.

• Apply business intuition, logic, and modeling insights to anticipate challenges and guide data-driven decision-making.

• Continuously refine targeting, creative strategy, and measurement approaches to enhance marketing ROI.

Key Requirements

• 5+ years’ experience in performance marketing, with a focus on paid media and user acquisition.

• Proven track record managing campaigns across multiple African markets.

• Strong experience with digital platforms (Google Ads, Meta, TikTok, Programmatic, etc.).

• Advanced data analysis skills, with a deep understanding of attribution models, data integrity, and performance metrics.

• Experience collaborating with BI and Product teams to improve tracking and reporting accuracy.

• Solid understanding of Google Marketing Platform, analytics tools, and campaign optimization techniques.

• Strong communication and presentation skills, with the ability to translate data into clear, actionable recommendations.

• Experience in the iGaming or betting is a must have.

Why Join

• Be part of a fast-growing international brand at the forefront of digital innovation in Africa.

• Work with cross-functional teams in a data-centric, performance-driven environment.

• Opportunity to influence strategy and directly impact customer growth and retention.