Performance Marketing Lead

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Performance Marketing Lead
London – Hybrid, 3 days per week
Up to £75,000

This is an opportunity to join a high-growth consumer brand at a pivotal stage in its journey. You will lead international performance marketing strategy, shape how paid media and creative teams work together, and play a key role in scaling customer acquisition across multiple markets.

The Company
They are a fast-growing consumer brand with a strong digital presence and an established customer base across international markets. Backed by significant investment and operating within a highly commercial environment, they combine the pace of a scale-up with the resources to support continued growth.
Performance marketing sits at the heart of their success, making this a highly visible role with genuine influence on business performance. They are investing heavily in marketing innovation, measurement capabilities, and AI-powered ways of working.

The Role
You will own performance marketing strategy across multiple international markets, driving efficient customer acquisition and sustainable revenue growth.

Responsibilities include:

• Leading paid media strategy across Meta, TikTok, Google, YouTube, and emerging channels
• Managing and developing specialist teams spanning media buying and performance creative
• Owning key commercial metrics including CAC, ROAS, payback, and revenue performance
• Building closer alignment between creative production and media buying to improve campaign effectiveness
• Developing structured testing frameworks across audiences, channels, creative, and landing pages
• Partnering with ecommerce, brand, and marketing teams to optimise conversion performance
• Strengthening attribution, incrementality testing, and measurement capabilities
• Managing strategic relationships with major advertising platform partners
• Championing AI adoption across media buying, creative production, and marketing workflows
• Contributing to long-term acquisition strategy and international growth plans

Your Skills & Experience

• Strong experience leading performance marketing for a DTC, ecommerce, subscription, or consumer-focused brand
• Deep hands-on expertise across Meta, TikTok, Google, and YouTube advertising platforms
• Proven ability to scale paid media investment while improving acquisition efficiency
• Experience managing and developing high-performing marketing teams
• Strong understanding of attribution, incrementality testing, lift studies, and measurement frameworks
• Experience driving creative testing and performance-led content strategies
• Commercial mindset with the ability to connect media performance to wider business outcomes, including LTV and retention
• Experience working across multiple international markets
• Strong stakeholder management and communication skills
• Practical understanding of how AI can improve marketing performance and team productivity

What They Offer

• High visibility within a commercially critical marketing function
• Exposure to international markets and large-scale acquisition programmes
• The chance to lead and develop a growing team
• Significant scope to influence performance marketing strategy, creative operations, and measurement frameworks
• Clear opportunities for career progression within a rapidly scaling business

How to Apply
If you are an experienced Performance Marketing Lead looking to make a significant impact in a high-growth consumer business, please apply today.

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