GTM Associate (Product - Watcher)

Work out which companies are deploying coding agents at scale, who inside them feels the problem, and which of them we should spend time on.

Research accounts and people. Work out whether we have something genuinely useful for this person and what it is.

Personalize the outreach. Short, specific, honest messages that a busy security engineer will reply to.

Run outbound as a set of experiments rather than a volume target: test segments, messages, and channels against each other, read the results honestly, and kill what is not working.

Own the conference motion end to end. Decide which events are worth attending. Attendee research and prioritisation, pre-show outreach, booked meetings before the doors open, logistics on the day, and follow-up out within 48 hours.

Make the team effective in the room: briefs on who is coming, what they care about, and what we want out of each conversation.

Maintain best-in-class CRM hygiene: accurate notes, activity logging, dispositions, and next actions. Everyone has visibility where every live opportunity stands and what it is waiting on.

Build the reporting that tells us what the top of the funnel is actually producing

Turn repeated manual work into tooling. A good chunk of this job should be automating the previous version of this job.

Own a conference end to end. Take a sponsored conference: Work the attendee list, research and rank who is genuinely worth our time, run the pre-show outreach, land a target number of booked meetings before day one, and have every follow-up sent within 48 hours of the close. Then write up which parts of that were worth repeating.

Make how we approach a new account repeatable. Turn the way we research and open a company into something anyone here could run

Find the segment nobody has looked at. Pick a slice of the market we have not worked on, build the list from scratch, write the messages, run it, and come back with a clear read on whether it is real.

2+ years of professional experience in a commercial, sales, go-to-market, or business development role 

Early-stage experience. You have worked at a startup without a playbook, ideally as one of the first commercial people there, and you know what it is like to decide what to do next rather than be told.

High agency and ownership. You see what needs doing and do it. When something stalls, you find out why and move it, rather than reporting that it is stalled. You should want the responsibility of deciding where our effort goes, not just executing a list.

Startup pace. Excited by a fast-moving environment, comfortable with ambiguity and changing priorities, and willing to grind when it matters.

Technically curious. You do not need to code, but you do need to get genuinely interested in how coding agents work and how they fail, well enough to hold a credible conversation with a security engineer and know when to hand off to someone deeper.

Comfortable leveraging AI heavily for research, drafting and operations, while holding the output to a high standard.

Background in cyber security, developer tools, or AI/ML

Experience in founder-led sales. You have supported a founder or a first GTM hire directly and understand how that relationship works.

Experience with coding agents as a user. You have used Claude Code, Codex, Cursor, or similar heavily.

Comfort with GTM tooling and light scripting. CRM, enrichment, outbound tooling, or anything you have built yourself to avoid doing something twice.

Formal AI safety background. We need an excellent operator who can learn the AI safety context, and we will teach you what you need to know.

This role offers market competitive salary, equity, and competitive benefits.

Base Salary: £72,000 - £98,000; Variable: performance incentives against ARR targets 

Everyone at Apollo effectively has an unlimited token budget. If a better result costs more compute, use it.

Flexible work hours and schedule

Unlimited vacation

Unlimited sick leave

Up to 6 months of paid parental leave

Comprehensive health, dental and vision insurance

Retirement savings with competitive employer matching

Lunch, dinner, and snacks are provided for all employees on workdays

Paid work trips, including staff retreats, business trips, and relevant conferences

A yearly $1,000 (USD) professional development budget

Relocation support and visa fees (if applicable)

Time Allocation: Full-time

Location: This is an in-person role working out of our London office, with regular travel to conferences and occasional travel to customer sites. We offer flexible working hours and some WFH arrangements.

Visa sponsorship: We sponsor visas in the UK. Sponsorship isn't guaranteed for every role or candidate, but if we make you an offer, we'll work with you to find the right visa route.