Business Development Manager

Business Development Manager (Permanent) Falcon House Residential Home (Hertfordshire) £35,000 – £40,000 Per Annum Posted on 07 Jul 12:00 am Apply Now

Job Description

Key Responsibilities

Falcon House Care Ltd is seeking a commercially focused, analytical and proactive Business Development Manager to support the continued development and sustainable growth of the business.

This is a key commercial role with responsibility for identifying and developing new business opportunities, strengthening referral relationships, increasing prospective resident enquiries and admissions, supporting sustainable occupancy levels and contributing to the longer-term commercial strategy of the organisation.

The role will also involve reviewing and scrutinising service agreements, proposed commercial arrangements and internal business processes from a business and commercial perspective, identifying potential risks or areas requiring further consideration and providing clear recommendations to the Directors.

The successful candidate will work closely with the Directors and Registered Manager and will be expected to combine strong business development and relationship-management capabilities with sound analytical, commercial and organisational skills.

A UK degree in Law, Business, Management or a closely related discipline is essential for this position.

Key Responsibilities

Business Development and Growth

• Develop and implement a structured business development strategy aligned with the organisation's commercial objectives.
• Identify and pursue new business opportunities and potential sources of referrals.
• Develop initiatives aimed at increasing appropriate resident enquiries, referrals and admissions.
• Support the organisation in achieving and maintaining sustainable occupancy levels.
• Identify new markets, partnerships and referral opportunities that can contribute to sustainable business growth.
• Develop business proposals and recommendations for consideration by the Directors.
• Monitor the effectiveness of business development activities and recommend improvements where appropriate.
• Establish measurable business development objectives and regularly report on progress and outcomes.

Referral and Partnership Development

• Build and maintain strong professional relationships with local authorities, NHS organisations, hospital discharge teams, social workers, commissioners and other relevant organisations.
• Develop relationships with community organisations, healthcare professionals and other potential referral partners.
• Identify and develop new referral channels while strengthening existing professional relationships.
• Promote awareness of Falcon House Care Ltd's services and available capacity within relevant professional and community networks.
• Act as a professional commercial point of contact for prospective referral partners.
• Identify opportunities for strategic partnerships and longer-term commercial relationships.

Enquiry and Referral Pipeline Management

• Manage and monitor the prospective resident enquiry and referral pipeline.
• Maintain accurate records of enquiries, referral sources, outcomes and conversion rates.
• Ensure enquiries are responded to promptly and professionally.
• Coordinate prospective resident visits and ensure appropriate follow-up communication.
• Maintain professional communication with prospective residents, families and referral partners throughout the enquiry process.
• Analyse unsuccessful enquiries and referrals to identify trends, barriers and opportunities for improvement.
• Monitor enquiry-to-admission conversion rates and recommend measures to improve performance.
• Prepare regular pipeline reports and forecasts for senior management.

Commercial Agreements and Business Arrangements

• Review and scrutinise proposed service agreements, referral arrangements and other commercial documentation from a business and commercial perspective before they are presented to the Directors for approval.
• Review commercial terms associated with new business opportunities and identify obligations, risks, inconsistencies or areas requiring further clarification.
• Assess whether proposed commercial arrangements are consistent with the organisation's business objectives and operational requirements.
• Research relevant matters arising from proposed business arrangements and prepare clear summaries and recommendations for senior management.
• Assist the Directors in evaluating the commercial implications of proposed agreements, partnerships and business relationships.
• Maintain appropriate records relating to commercial agreements, negotiations and business arrangements.
• Monitor key commercial commitments and ensure relevant information is communicated to the appropriate members of management.
• Liaise with external professional advisers, where authorised, when specialist legal, regulatory, financial or contractual advice is required.

Internal Business Processes

• Review existing internal business processes relating to business development, referrals, enquiries, service agreements and commercial record keeping.
• Identify inefficiencies, inconsistencies or areas where internal processes could be strengthened.
• Recommend practical improvements to increase efficiency, accountability and consistency.
• Assist with developing and documenting appropriate business development procedures and internal workflows.
• Support the implementation of agreed process improvements.
• Monitor the effectiveness of new or revised processes and report findings to the Directors.
• Help ensure that business development information and commercial documentation are maintained accurately and systematically.

Market and Competitor Analysis

• Research local demand for residential care services and identify emerging market opportunities.
• Monitor competitor services, pricing, market positioning and other relevant commercial developments.
• Analyse local demographic, referral and commissioning trends that may affect future demand.
• Identify changes within the market that may present commercial opportunities or risks.
• Prepare competitor and market analysis reports for senior management.
• Use market intelligence to support business planning, pricing considerations and development strategies.

Marketing and Profile Development

• Develop marketing initiatives designed to strengthen the organisation's profile and generate suitable enquiries.
• Work with relevant internal or external marketing support to develop appropriate campaigns and promotional materials.
• Support community engagement, professional networking and promoti