Senior Lead Generation & Appointment Setting Executive

Senior Lead Generation & Appointment Setting Executive
Are you an experienced B2B Lead Generator or Appointment Setter who knows how to engage senior decision-makers, identify genuine business opportunities and build relationships that lead to quality appointments?
Our client is an established and successful organisation specialising in the design and delivery of complete, bespoke environments for schools across the UK and internationally.
They are looking for an accomplished Senior Lead Generation & Appointment Setting Executive with a proven background in telephone-based B2B lead generation, prospecting and appointment setting.
This is a dedicated lead generation and appointment setting role, not a traditional sales closing position. Your focus will be on identifying opportunities, qualifying prospects, building relationships and securing high-quality appointments for the field sales team.
This isn't about making 100 calls a day or following a script. Our client values experience, commercial awareness and the ability to hold intelligent, engaging conversations with senior decision-makers. With sales cycles often lasting 12–18 months, you'll understand the importance of structured follow-ups, relationship nurturing and maintaining momentum over time.
Company culture is incredibly important to our client. They pride themselves on creating a positive, supportive and collaborative environment where people are trusted to do their jobs and recognised for the results they achieve. They also value work-life balance, with typical office hours of 7:30am – 4:00pm, allowing employees to finish early and enjoy their evenings.
Senior Lead Generation & Appointment Setting Executive – What's Offered?

£30,000 – £35,000 basic salary

OTE £40,000 – £45,000

Family-friendly working culture with a genuine focus on work-life balance

Typical office hours of 7:30am – 4:00pm

Outcome-focused environment rather than high-volume call targets

Free food in the office

Auto-enrolment pension

20 days annual leave plus bank holidays

100% office-based initially

Potential for hybrid working following successful completion of a six-month probationary period

Own transport is likely to be required due to limited public transport links to the office

Senior Lead Generation & Appointment Setting Executive – Job Overview

Identifying and researching potential business opportunities within schools and educational establishments across the UK

Working through an established CRM database containing over 900 target organisations, alongside identifying new prospects

Proactively contacting senior decision-makers to introduce the company's design and build solutions

Generating and qualifying B2B leads through professional, engaging telephone conversations

Building relationships with key stakeholders, understanding their requirements and identifying potential future projects

Securing qualified appointments for the field sales team to visit prospective customers

Managing and nurturing leads through potentially lengthy sales cycles of 12–18 months

Maintaining regular contact with prospects, diarising follow-ups and developing opportunities over time

Working collaboratively with the field sales team to ensure qualified leads are effectively handed over

Maintaining accurate CRM records and managing a structured pipeline of prospects and future opportunities

Following established lead generation processes whilst using initiative and commercial judgement

Senior Lead Generation & Appointment Setting Executive – Skills and Experience Required

A minimum of five years' proven experience in B2B lead generation, appointment setting or telephone-based business development.

A demonstrable track record of generating qualified leads and securing appointments with business decision-makers

Significant experience in outbound B2B telephone prospecting and relationship development

Confidence engaging with senior stakeholders and holding credible, commercially focused conversations

Excellent spoken and written English, with the ability to communicate professionally, articulately and persuasively

A natural ability to build rapport, ask intelligent questions and identify genuine business opportunities

Experience managing longer sales cycles and nurturing leads over an extended period

Strong organisational skills, with a disciplined approach to CRM management, diarising follow-ups and pipeline development

A consultative, relationship-led approach rather than a transactional sales style

Self-motivated, commercially aware and comfortable managing your own workload

Able to follow established processes without relying on scripted conversations

Experience within education, construction, interiors, design or related B2B sectors would be advantageous, although not essential

This is not a trainee or entry-level telesales opportunity. Our client is specifically looking for an experienced B2B lead generation and appointment setting professional who can confidently engage with senior decision-makers and understands how to develop opportunities over time.
Success in this role is measured by the quality of leads generated and appointments secured, not simply the number of calls made. You'll need to be organised, persistent and commercially astute, recognising that some of the best opportunities take months to develop.
Thank you for your application.
Please note Lawrence Dean Recruitment is acting as an employment agency & business. Due to the high number of applications we receive, we are unable to respond to all applications individually. If you have not been contacted within 7 working days your application has been unsuccessful on this occasion, but we may contact you about other opportunities in the future.
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