External Sales Manager

External Sales Manager
£48,000 - £50,000 Basic + Company car or car allowance + Uncapped Commission
Field Based - West Midlands

We are recruiting for an ambitious and commercially focused External Sales Manager to join a market-leading industrial solutions business.

This is an excellent opportunity for a driven sales professional with experience selling into manufacturing, engineering, logistics, automation, materials handling or industrial markets. The successful candidate will inherit established accounts while also driving new business growth across a designated UK territory.

The role offers autonomy, long-term career progression and the opportunity to build relationships with key decisionmakers across a wide range of industrial sectors.

Key Responsibilities

• Develop and grow sales revenue across an assigned territory.


• Identify and secure new business opportunities through proactive prospecting and networking.


• Build strong relationships with end users, OEMs, distributors, engineering businesses and manufacturing organisations.


• Prepare and implement strategic territory plans to achieve and exceed sales targets.


• Generate opportunities for cross-selling and account growth within existing customers.


• Monitor market trends, competitor activity and customer requirements.


• Negotiate commercial agreements and manage the sales process through to completion.


• Manage and develop a portfolio of existing key accounts.


• Conduct regular customer visits to strengthen relationships and identify opportunities.


• Deliver high levels of customer service and commercial support.


• Ensure customer requirements are fully understood and effectively communicated internally.


• Maintain accurate records of sales activity, opportunities and pipelines using CRM systems.


• Understand customer applications and operational challenges.


• Provide solution-based recommendations that add value and improve customer performance.


• Work closely with technical and operational teams to deliver tailored customer solutions.


• Support customers with product selection, implementation and ongoing account development.

Candidate Requirements

• Experience selling technical products or engineered solutions.


• Background within conveyor systems, power transmission, automation, materials handling, mechanical products or industrial components.


• Experience working with OEMs, manufacturers, distributors or maintenance providers.


• Strong understanding of consultative and solution-based selling techniques.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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