Senior Marketing Manager

Senior Marketing Manager (Support and Influencing)

About The Role

Do you have experience successfully developing and deploying meaningful multi-channel marketing strategies and campaigns? Could you help to bring dementia out from behind closed doors and raise public awareness of dementia as a major health and social crisis?

We are currently recruiting for a Senior Marketing Manager (Support and Influencing) to join on a full-time basis, working 35 hours per week on a fixed-term contract for 12 months. This is a home-based role, with occasional travel required for in-person team meetings and events.

As Senior Marketing Manager (Support and Influencing), your role will be pivotal in galvanising our society around dementia: creating the conditions for greater public engagement, determination and pressure for change.

Your work will position dementia as a major health and social issue, mobilising the public to pressure the system for better diagnosis, treatment, care and support. You will help us to move dementia from overlooked to unavoidable, whilst also contributing to increasing awareness and engagement with Alzheimer’s Society’s vital and life changing support services and health information.

You will also be leading the charge in driving the public to Demand a Better Future for people affected by dementia through targeted influencing marketing campaigns. You will build our influencing and campaigning marketing programme with key internal senior stakeholders to drive the public to pressure the government and the system to drive positive change around dementia diagnosis, treatment, care and support.

You will use audience centred, multi-channel marketing strategies, plans and activations to drive an increase in awareness, perceptions, understanding and engagement, helping us to continue to reach people affected by dementia with our life changing support services and health information. These marketing campaigns could cover paid, earned, owned, and shared media – and all will contribute to a high-quality brand experience.

We have provisionally scheduled the first stage interviews for this role to take place via MS Teams on Thursday 8th October.

About you

Joining us, you’ll have a strategic focus and extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector, health sector or government. You’ll have a demonstrable ability to translate organisational strategies and business needs into detailed marketing strategies, objectives and recommendations.

Crucially, you’ll have experience managing and motivating a high performing team in addition to experience in planning, deploying and managing marketing budgets and resources effectively. You’ll be able to work well in collaboration with other teams, with the communication and interpersonal skills required to influence and inspire across all levels.

What you’ll focus on:

• Leading upper-funnel public engagement marketing that frames dementia as a major societal and public priority, building understanding, urgency and pressure for change alongside support and campaign marketing activity.
• Overseeing the development and delivery of integrated, multi-channel marketing strategies, plans and campaigns for support services, health information, public awareness, campaigning and influencing priorities.
• Leading senior stakeholder groups to agree priorities, influence upwards and ensure marketing resource, plans and seven-figure budgets are focused on activity with the greatest potential to deliver organisational impact.
• Running key steering and working groups to identify, unblock and respond to marketing challenges and opportunities.
• Leading cross-organisational teams and agency partners to deliver joined-up activity across paid, owned, earned and shared channels, maximising integration and cross-sell opportunities.
• Line managing two marketing executives and ensuring the team operates as a high-performing, efficient function, with clear priorities, strong ways of working and shared accountability for delivery.
•  Overseeing media planning and implementation for support and influencing marketing campaigns in collaboration with inhouse delivery teams and external agencies.

About Alzheimer’s Society

Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we’re working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer’s Society.

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer’s Society.

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

Giving back to you

Our employees work hard every day to make a true difference in people’s lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer’s Society.

You can also visit our Working for Us pages, which give you more information about what it’s like to be an employee at the Society.