Technical Product Manager

Technical Product Marketing Manager

Manchester Hybrid – 2 days onsite / 3 days remote Up to £70,000

We’re looking for a Technical Product Marketing Manager to join a growing technology business, sitting at the intersection of product, marketing and sales.
This is a hands-on role for someone who can understand technical products and translate that knowledge into compelling messaging, sales tools and go-to-market strategies. You’ll work closely with the Head of Product Marketing to help define the company’s Ideal Customer Profile (ICP), strengthen product positioning and give the sales team everything they need to effectively take products to market.
The ideal candidate will have experience within technology, IT hardware, OEM, SaaS or cybersecurity, with a strong understanding of how technical products are positioned and sold.

We’d also consider someone who has previously worked in a technical sales role and is looking to move into product marketing.

What youll be doing
Working alongside the Head of Product Marketing to define and refine the company’s Ideal Customer Profile (ICP)
Developing product positioning, messaging and value propositions for technical audiences
Translating complex technical features into clear, compelling customer-facing propositions
Supporting sales enablement through the creation of pitch materials, presentations, battlecards, product guides and other sales collateral
Working closely with Sales to understand customer needs, objections and market feedback
Supporting go-to-market strategies for new and existing products
Conducting market and competitor research to identify trends, opportunities and differentiators
Working closely with Product, Sales and Marketing teams to ensure consistent product messaging
Helping develop customer personas and understand different buying audiences
Gathering customer and market insight and feeding this back into product and commercial strategy
Supporting product launches and ongoing campaigns
Acting as a bridge between technical teams and commercial stakeholders

What were looking for
Experience in Product Marketing, Technical Product Management, Technical Marketing or a similar role
Strong understanding of B2B technology products and markets
Experience creating sales enablement materials and supporting commercial teams
Ability to understand technical products and communicate their value in a simple, engaging way
Experience working with ICP, customer personas, positioning or go-to-market strategy
Strong communication and stakeholder management skills
Comfortable working across Product, Marketing and Sales
Commercially minded with an understanding of the sales process

You could come from a variety of backgrounds, including:
IT hardware / OEM
Enterprise technology
SaaS, particularly someone looking to move into a more product-focused environment
Cybersecurity – desirable but not essential
Technical sales within a technology organisation
Product Marketing
Technical Product Management

Someone who has previously worked in a technical sales role for a major technology business and has since moved towards product, marketing or go-to-market would also be of interest.

Whats on offer
Salary up to £70,000
Manchester-based
Hybrid working – 2 days onsite / 3 days from home
Opportunity to work closely with the Head of Product Marketing with the scope to progress through the organisation
Cross-functional role spanning Product, Marketing and Sales
Opportunity to have a direct impact on product positioning, ICP development and sales enablement