Data Director

Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Director, Analytics & Marketing Intelligence – Automotive Company: VML / WPP Location: London, UK Working Model: Hybrid working Reporting to: Chief Marketing Intelligence Officer About the Opportunity We’re looking for a Director, Analytics & Marketing Intelligence to lead analytics and marketing intelligence across a major European automotive business. This is a senior, client-facing leadership role for someone who combines deep automotive experience with strong expertise in marketing analytics, data and consulting . You’ll be responsible for helping clients make better, more informed marketing and business decisions through data and insight. You’ll work closely with senior stakeholders across markets, bringing together local and regional perspectives, identifying opportunities for growth and shaping solutions that deliver genuine commercial value. The role requires someone who can operate comfortably at both a strategic and commercial level — someone who can understand complex business challenges, translate data into a clear point of view, and turn that thinking into compelling propositions, new opportunities and long-term client partnerships. What You’ll Do Marketing Intelligence & Analytics Leadership Lead the development and delivery of marketing analytics and intelligence across European markets. Turn complex data, customer behaviour and market information into clear, actionable insights and recommendations. Advise senior client stakeholders on how data and analytics can support marketing effectiveness, customer growth and broader business objectives. Bring together different sources of data and intelligence to create a consistent, holistic view of performance across markets. Identify emerging trends, opportunities and challenges within the automotive sector and translate these into meaningful recommendations. Help shape new approaches, products and capabilities across analytics, measurement and marketing intelligence. Client Leadership & Consulting Build trusted relationships with senior client stakeholders, acting as a strategic advisor rather than simply a delivery partner. Understand individual market challenges while maintaining a strong regional perspective. Lead senior-level conversations around business performance, marketing effectiveness, customer behaviour and growth opportunities. Communicate complex analytical thinking in a clear, compelling and commercially relevant way. Challenge existing thinking where appropriate and bring new perspectives, ideas and approaches to the client. Commercial Growth & Business Development Identify opportunities to grow existing relationships and develop new areas of work. Shape propositions, scopes of work and commercial opportunities around client needs. Lead or support pitches, proposals and new business conversations across the European automotive landscape. Own commercial considerations including scoping, financial management and account profitability. Work closely with wider WPP and agency teams to bring the right capabilities together around client opportunities. Build a strong understanding of client priorities and translate these into sustainable commercial growth. Regional & Cross-Functional Leadership Work closely with local market teams to create a joined-up European approach to analytics and marketing intelligence. Connect specialists across data, strategy, media, technology, customer experience and creative to deliver integrated solutions. Establish consistent standards, ways of working and best practice across markets. Share market intelligence and learnings across the wider organisation to strengthen capabilities and drive innovation. Provide leadership, direction and expertise to teams working across multiple markets and disciplines. What We’re Looking For Deep experience within the automotive sector with a strong understanding of the industry, its customers, commercial challenges and marketing landscape. Extensive experience in marketing analytics, data, measurement and/or marketing intelligence , ideally within an agency, consultancy or client-side environment. Proven experience advising s…