Personalised Registrations Manager
Driver and Vehicle Licensing Agency · Swansea, Wales
Personalised Registrations Manager at Driver and Vehicle Licensing Agency, based in Swansea, Wales, paying £35,663 per annum. This is a permanent role.
- Salary
- £35,663 per annum
- Location
- Swansea, Wales
- Contract
- Permanent
- Posted
- 1 week ago
- Closes
- 28 Sep 2026
Reference 73296346c8faef63d4e98168c4d5a489e9eef722
About the role
Job summary
Can you motivate and support a team to deliver commercial success, drive operational performance and continuously improve customer experience?
Have you used data, insight and commercial awareness to identify opportunities and improve business performance?
Do you have experience of managing stakeholders, implementing change and delivering results in a fast-paced environment?
If so, we'd love to hear from you!
This is an exciting opportunity to play a key role in the delivery and development of a high-profile commercial service. Working in a fast-paced environment, you will provide direction and support to your team, build strong stakeholder relationships, and help shape future business priorities through innovation, insight and continuous improvement. You will have the opportunity to influence service delivery, support strategic decision-making and contribute to wider organisational objectives.
Joining our department comes with many benefits, including:
- Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
- 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
- Flexible working options where we encourage a great work-life balance.
Read more in the Benefits section below!
Find out more about what it's like working at: DVLA – Home , Civil Service Careers
Job description
This is a varied and rewarding role at the heart of a high-profile commercial operation. You will provide direction and support to a dedicated team, ensuring the effective delivery of services while balancing commercial priorities, customer outcomes and organisational objectives. Working with a wide range of internal and external stakeholders, you will use insight, innovation and sound judgement to drive performance, shape future activity and contribute to the ongoing success of the Personalised Registrations service.
Your responsibilities will include, but aren’t limited to:
- Support the achievement of revenue and customer service targets through the day-to-day management of PR sales activities, including the PR website and auction sales channels.
- Contribute to the development and delivery of PR sales plans and initiatives, supporting the long-term success and sustainability of the sales scheme.
- Develop and maintain commercial awareness of PR products through monitoring market trends, sales performance, customer demand and competitor activity.
- Implement agreed business initiatives and process improvements, providing subject matter expertise to support projects, operational delivery and continuous improvement activity.
- Build and maintain effective relationships with stakeholders, customers and suppliers, representing DVLA at meetings and external events. Promoting positive customer and stakeholder engagement.
- Support contract management activities for commercial suppliers, monitoring performance and contributing to the effective delivery of PR website and auction services.
- Support financial management and budgetary control activities, including sales financial reconciliation, forecasting, performance monitoring, management information reporting and stock performance analysis.
- Undertake corporate managerial responsibilities appropriate to the grade, including recruitment, grievance and disciplinary activities.
Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills set out in the Civil Service Line Management Standards.
For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.
Person specification
To be successful in this role you will need to have the following experience:
- Be adaptable and flexible, adjusting to the requirements and strategic direction of the Agency.
- Strong analytical skills, able to identify trends, risks and inconsistencies in data.
- Experience of managing internal and external stakeholders, driving performance and continuous improvement.
- Experience of managing and developing teams, creating an inclusive environment that supports performance, wellbeing and continuous improvement.
- Highly resilient with strong organisational and planning skills, capable of prioritising a demanding workload.
- Experience of implementing change and promoting a culture of continuous improvement and innovation.
Additional Information
We welcome applications from candidates who can speak Welsh and English. Welsh language skills could be useful in this role, but it is not an assessment criterion, so it won’t put you at any disadvantage during recruitment if you aren’t a Welsh speaker. Please note that the application and assessment process will be held in English.
Working hours, office attendance and travel requirements
Full-time roles consist of 37 hours per week.
This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.
The expectation at present is a minimum of 60% of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.
Occasional travel may be required, which could also involve overnight stays.
If you have a question about hybrid working, part time/job share hours, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).
Visa Sponsorship
Please note that we do not hold a UK Visa & Immigration (UKVI) Skilled Worker Licence sponsor and are unable to sponsor any individuals for Skilled Worker Sponsorship. Candidates must ensure they have the appropriate rights to work in the UK before application.
Behaviours
We'll assess you against these behaviours during the selection process:
- Managing a Quality Service
- Delivering at Pace
- Working Together
- Changing and Improving
- Making Effective Decisions
- Developing Self and Others
Benefits
Alongside your salary of £35,663, Driver and Vehicle Licensing Agency contributes £10,331 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service PenReference: 73296346c8faef63d4e98168c4d5a489e9eef722 · Posted 1 week ago · Closes 28 Sep 2026 · Listed via Driver and Vehicle Licensing Agency
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