4134 - Digital Communications Manager - Welsh Essential

Job summary

This pivotal role involves producing high-quality digital content to promote the Welsh Government’s policies and initiatives, engage with the public, and enhance our online presence across various platforms.

Job description

The successful candidate will manage photography, video and design assets, associated IT, and ensure compliance with legal and regulatory requirements for the capture, storage, and distribution of content.

They will ensure our messages resonate with diverse audiences and reflect the values and objectives of the Welsh Government. This position is part of the Government Communications profession.

Person specification

• Create high quality video, photo and design content across all official Welsh Government social media channels, ensuring output meets legal compliance and industry accessibility standards.
• Provide expert advice and training on creating video, photo design assets, as well as social media best practice and emerging trends to colleagues.
• Support the design and development of a clear style for video, photo and design content that can be implemented cross government
• Work with other digital communication professionals, participating in a culture of inclusion, innovation, and continuous development.
• Contribute to comprehensive social media strategies that align with the Welsh Government's priorities and effectively engage the public.
• Collaborate with internal teams and external stakeholders to ensure cohesive and coordinated communications.
• Manage and monitor digital and social media channels; being responsible for weekly grids and ensuring channels are engaging, and responsive, and that all content adheres to Welsh language standards.
• Produce in-depth social analyses and reports for each campaign and a monthly dashboard, giving insight to Ministers, colleagues, and officials, and using this evidence to inform future activities.
• Provide regular research and case studies on the use of emerging digital services, tools, trends and innovations and give feedback on their application for the Department.
• Create and identify opportunities to grow followers and reach new audiences relevant to communications aims.

Languages

Welsh language requirements
Welsh language requirements
1 - Welsh language skills are essential for this role. The skills required for this role are specified below. These skills will be assessed as part of the selection process. For further information on the Welsh language levels, please visit our website.
Understanding by reading
4 - Can read most work-related material
Speaking and being understood
4 - Can converse in most work-related conversations
Understanding by listening
4 - Can understand most work-related conversations
Writing and being understood
4 - Can prepare most written work in Welsh

Behaviours

We'll assess you against these behaviours during the selection process:

• Leadership
• Seeing the Big Picture
• Working Together

Technical skills

We'll assess you against these technical skills during the selection process:

• Demonstrate an awareness of how channels work together and complement each other.

Benefits

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

Welsh Government, like all other Government Departments use Success Profiles when we recruit. For each role we consider what you will need to demonstrate to be successful. This gives us the best possible chance of finding the right person for the job. It raises performance and improves diversity and inclusivity.

The selection process and stages are:

Number of Stages:2 stage processStage 1Application FormStage 2Interview

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a basic (or equivalent) criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a D